Tyger Fitness is a brand that sells yoga mats and other equpment that better help you measure the intensity of your workout. Their previous logo was a silhouette of a tiger, which felt a little bit obvious. Using the client’s preferred color palette, I used neutral and natural visuals to give the peaceful impression of the company and targeted trends of their target demographic of women aged 18-24. The logo itself resembles tiger stripes, as well as a stretching figure.